Whitney Wolfe Taking A Stance One Swipe At A Time!
Tinder’s parent company Match Group is suing dating app Bumble for alleged copyright infringement on 2 of its well known design patents. Stating that Bumble copied its swipe left and right feature for its app. Tinder and Bumble have had a long history with one another with the link being Whitney Wolfe Herd. Being sighted as the main conspirator for taking design patents from Tinder app and using it in her founded app Bumble. The Bumble app uses designs similar to the Tinder app where it allows women to make the first move by swiping left or right in its communications. The lawsuit comes after Whitney Wolfe Herd declined a buyout from Match Group and a lawsuit she filed against the group for sexual harassment and discrimination. It’s a fight that the founder of Bumble was welling to take to stand up for other women possibly facing the same experiences.
Whitney Wolfe Herd grew up in Salt Lake City, Utah and would later attend Southern Methodist University where she majored in International Studies. She found herself taking a liking into marketing and business by developing and starting her own business at 19 selling bamboo tote bags to benefit the BP oil spill. She later put her interest in a startup app called Tinder where she became the Vice President of Marketing and co-founder, helping the app grow into mass appeal with singles looking to date with a swipe of a button. Though she had much success at the company, tensions grew with her and other executives at the company and she departed ways shortly after. After her departure she filed a sexual harassment suit against the company and was awarded $1 million, plus stock in the company.
Whitney Wolfe would soon put her sights on starting her own dating app called Bumble, where it put a emphasis on women taking control of the dating and meeting process by making the first move. Bumble’s new an innovative approach to dating, and added social media expansions of Bumble Bizz for business networking and Bumble BFF to find new friendships has grown its users to more than 22 million.
Whitney Wolfe Herd shared her past experiences of discrimination and harassment and made it a point to improve culture for women at the SXSW conference with the Bumble mission and commitment to helping women have a voice and the freedom of choice in their daily lives.