Roberto Santiago’s Manaira Shopping – Modernity with Change

Roberto Santiago is a Brazilian entrepreneur and respected property developer who is responsible for Manaira, one of Brazil’s top shopping malls in the Paraiba state.


Located in Joao Pessoa, Manaira, the success of the shopping center has been primarily attributed to the vast amount of honest, positive reviews it has been getting, whether through online or more traditional media like newspapers and magazine. This comes as a new surprise, especially in the online aspect, and more especially in social media, because once a brand or company name starts trending in social media, it is like free advertising and with more reach. But what is it with Roberto Santiago’s Manaira shopping that attracts a lot of attention and in result more positive reviews?


Experts say that it is because of Manaira’s core design and simple yet effective messaging or call to action from the mall. It has a feel to it that attracts you to go inside and “do something” in the shopping, like meeting your friends and watching a movie.


The mall has a ton of shops, restaurants, and cinemas that attract people in all walks of life. Be it teenagers, young adult, middle-aged or old people.


Now one of the most popular leisure activities of Brazilians, when they go to shopping malls, is going to the theatre, so Roberto Santiago made it his priority to make the cinemas in Manaria modern, state-of-the-art and above all, clean and comfortable.


There are also various exciting events in the mall that continuously change, usually depending on the season. Manaira Shopping is also one of the shopping centers in the entire Latin America that has been updated the most since its inauguration.


Roberto Santiago ordered a reform of the parking region and increased the total space occupied by the shopping center twice already, adding new places to visit, new activities to do with the family and more opportunities to go shopping and buy all kinds of stuff.


Manaira Shopping was created on November 11, 1989, which makes it not a very modern shopping center compared to some of the most prominent shoppings in the country. However, what stands out is that it is always renewed to feel fresh and exciting, like in 2013 when Roberto Santiago made an expansion and in 2014 the entrepreneur inaugurated the gourmet space.


Truly, Roberto Santiago’s Manaria Shopping mall has become a favorite place to go for Brazilians, whether they are just meeting a friend, looking for a place to eat, shop or to sit back and watch a movie. The amount of leizure has been drastically incrased since the foundation of the shopping center because of the amount of updating and all the extensions that have been made by Roberto Santiago.



Norman Pattiz on PodcastOne and Brand Awareness

As alternative entertainment platforms like PodcastOne increase their audience sizes businesses are wondering just where to place their advertising dollars. Executive Chairman Norman Pattiz, wanted to determine just how effective advertising is with listeners of his podcasts, and the analysts at Edison Research have provided solid numbers that show just how sound an investment it is.


Edison Research selected five consumer brands from different markets to track their brand awareness with listeners to PodcastOne programs through the second half of 2016. This research campaign found that respondents not only had a higher recall of the brands tracked, but their opinions of these brands were far more positive since learning about them through their favorite podcasts.


To track these brands Edison Research contacted listeners of PodcastOne programs with a survey at the beginning of the research campaign and another once it was over. Of the brands tracked, Edison Research found a 24% increase in recognition for a gardening product, an automobile aftermarket care product was 37% more recognizable, and a financial services brand witnessed a boost of 47%. As for increased favorable opinions–more than a third of respondents said they viewed the tracked automobile product 18% more favorably than they had in 2015, indicating an increase in potential consumerism.


According to their overall report, Edison Research found the prior reputations of brands did little to influence the changes in opinion that they were able to track. The way surveys were administered, tracking the change in opinions over a six week period, show a direct correlation with campaign ads on PodcastOne and the willingness of listeners to go on to purchase those products or make use of those services.


PodcastOne’s founder and Executive Chairman Norman Pattiz said the findings were consistent with the network’s opinions on advertising all along. To have them confirmed by research analysts and attached to numbers only validates the changing reality of advertising for businesses that want their brands to have a visibility among consumers.


About Norman Pattiz:


Norman Pattiz is an American businessman and broadcasting expert. Pattiz founded Westwood One, one of the largest radio networks in the U.S.. By 2010 Pattiz had amassed a media empire under the Courtside Entertainment Group, leading to the creation of PodcastOne, an online platform for podcasts tailored to meet the interests of a diverse audience.


President Bill Clinton appointed Pattiz to the Broadcasting Board of Governors in 2000. For years Pattiz was responsible for coordinating broadcasting in order to reach 40 million listeners in more than 20 countries on a strict government budget.


A combination of government and private sector experience have earned Pattiz a place in the National Radio Hall of Fame and the Giants of Broadcasting Award from the Library of American Broadcasting in 2009.