Roberto Santiago is a Brazilian entrepreneur and respected property developer who is responsible for Manaira, one of Brazil’s top shopping malls in the Paraiba state.
Located in Joao Pessoa, Manaira, the success of the shopping center has been primarily attributed to the vast amount of honest, positive reviews it has been getting, whether through online or more traditional media like newspapers and magazine. This comes as a new surprise, especially in the online aspect, and more especially in social media, because once a brand or company name starts trending in social media, it is like free advertising and with more reach. But what is it with Roberto Santiago’s Manaira shopping that attracts a lot of attention and in result more positive reviews?
Experts say that it is because of Manaira’s core design and simple yet effective messaging or call to action from the mall. It has a feel to it that attracts you to go inside and “do something” in the shopping, like meeting your friends and watching a movie.
The mall has a ton of shops, restaurants, and cinemas that attract people in all walks of life. Be it teenagers, young adult, middle-aged or old people.
Now one of the most popular leisure activities of Brazilians, when they go to shopping malls, is going to the theatre, so Roberto Santiago made it his priority to make the cinemas in Manaria modern, state-of-the-art and above all, clean and comfortable.
There are also various exciting events in the mall that continuously change, usually depending on the season. Manaira Shopping is also one of the shopping centers in the entire Latin America that has been updated the most since its inauguration.
Roberto Santiago ordered a reform of the parking region and increased the total space occupied by the shopping center twice already, adding new places to visit, new activities to do with the family and more opportunities to go shopping and buy all kinds of stuff.
Manaira Shopping was created on November 11, 1989, which makes it not a very modern shopping center compared to some of the most prominent shoppings in the country. However, what stands out is that it is always renewed to feel fresh and exciting, like in 2013 when Roberto Santiago made an expansion and in 2014 the entrepreneur inaugurated the gourmet space.
Truly, Roberto Santiago’s Manaria Shopping mall has become a favorite place to go for Brazilians, whether they are just meeting a friend, looking for a place to eat, shop or to sit back and watch a movie. The amount of leizure has been drastically incrased since the foundation of the shopping center because of the amount of updating and all the extensions that have been made by Roberto Santiago.