Adam Milstein’s Interview With Ideamensch

Adam Milstein is probably one of the greatest philanthropists with an Israeli affiliation

He is a managing partner at Hager Pacific Properties. He holds many titles including community leader and investor in the real estate industry.

 

Adam Milstein came to the US to further his studies, following a scholarship. Before then, he had been in the IDF and had graduated three years earlier. In the year 1991 when he came to the US, he decided to tag his family along. His initial plan was to complete his master’s degree in two years and be gone. However, 36 years on, he still resides in the country.

 

It all started when he got a commercial realtor job in Southern California. Then, he had just completed his studies and had no interest in pursuing business administration. He had found out earlier that many recruiters did not value his educational achievements. They were not even willing to pay like regular undergraduates so he decided that he would seek a greener industry.

 

It was in the real estate industry that he found solace. He began as a commercial realtor agent but with time saved some money which he invested in the industry. This way, Hager was born.

 

December 2016, Milstein had an interview with Ideamensch. Asked how he makes every day productive, Adam said that philanthropy contributes greatly to his satisfaction. It is through giving that Milstein feels his days are complete. Milstein also commented that the reason for his success is because he does most of the things himself. As much as he delegates work, he understands that if you see a problem, you have to get to the solution yourself. Also, you have to be consistent and persistent. He advises other entrepreneurs not to rely on people. Instead they should contemplate on the issues, try to understand the problems and some up with solutions.

 

Milstein commented that one thing that really intrigued him in this industry is the fact that demand and supply are never at par. At one point demand is higher than supply. Next, tables turn and supply exceeds demand.

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Norman Pattiz on PodcastOne and Brand Awareness

As alternative entertainment platforms like PodcastOne increase their audience sizes businesses are wondering just where to place their advertising dollars. Executive Chairman Norman Pattiz, wanted to determine just how effective advertising is with listeners of his podcasts, and the analysts at Edison Research have provided solid numbers that show just how sound an investment it is.

 

Edison Research selected five consumer brands from different markets to track their brand awareness with listeners to PodcastOne programs through the second half of 2016. This research campaign found that respondents not only had a higher recall of the brands tracked, but their opinions of these brands were far more positive since learning about them through their favorite podcasts.

 

To track these brands Edison Research contacted listeners of PodcastOne programs with a survey at the beginning of the research campaign and another once it was over. Of the brands tracked, Edison Research found a 24% increase in recognition for a gardening product, an automobile aftermarket care product was 37% more recognizable, and a financial services brand witnessed a boost of 47%. As for increased favorable opinions–more than a third of respondents said they viewed the tracked automobile product 18% more favorably than they had in 2015, indicating an increase in potential consumerism.

 

According to their overall report, Edison Research found the prior reputations of brands did little to influence the changes in opinion that they were able to track. The way surveys were administered, tracking the change in opinions over a six week period, show a direct correlation with campaign ads on PodcastOne and the willingness of listeners to go on to purchase those products or make use of those services.

 

PodcastOne’s founder and Executive Chairman Norman Pattiz said the findings were consistent with the network’s opinions on advertising all along. To have them confirmed by research analysts and attached to numbers only validates the changing reality of advertising for businesses that want their brands to have a visibility among consumers.

 

About Norman Pattiz:

 

Norman Pattiz is an American businessman and broadcasting expert. Pattiz founded Westwood One, one of the largest radio networks in the U.S.. By 2010 Pattiz had amassed a media empire under the Courtside Entertainment Group, leading to the creation of PodcastOne, an online platform for podcasts tailored to meet the interests of a diverse audience.

 

President Bill Clinton appointed Pattiz to the Broadcasting Board of Governors in 2000. For years Pattiz was responsible for coordinating broadcasting in order to reach 40 million listeners in more than 20 countries on a strict government budget.

 

A combination of government and private sector experience have earned Pattiz a place in the National Radio Hall of Fame and the Giants of Broadcasting Award from the Library of American Broadcasting in 2009.

 

Read more at http://www.prnewswire.com/news-releases/podcastone-chairman-norman-pattiz-announces-results-of-networks-brand-lift-studies-conducted-by-edison-research-300405404.html.